BREAKING: LEGO Pokémon pre-orders are live, and a limited Kanto Region Badge Collection gift-with-purchase is in play. I can confirm the first wave is open now through official LEGO channels, with a narrow promo window that will reward early buyers. It is already moving fast. If you want these sets at retail price, the clock just started.
What’s live now and why it matters
LEGO has opened pre-orders for new LEGO Pokémon sets today. That includes the debut of an exclusive add-on, the LEGO Pokémon 40892 Kanto Region Badge Collection, offered as a limited gift-with-purchase. The promo is tied to qualifying LEGO Pokémon orders while supplies last. Expect it to end without notice once the allocation is gone.
The hook is clear. Pokémon collectors want the badges, LEGO fans want the builds, and crossover collectors want both. This is the kind of launch that packs stores on release weekend. Pre-ordering now is your best shot at the badge set without paying a premium later.
Watch the gift-with-purchase banner on LEGO.com. Eligibility and timing are spelled out there and can change by region.
Scalpers are posting pre-orders already
Within hours of pre-orders opening, I am seeing resellers list confirmed orders and the badge promo on secondary marketplaces at steep markups. This is a known playbook. Limited promos create fast scarcity, and cross-licensing sets bring broad demand. When supply is split between online and stores, resellers move early to control day-one units.
Do not bite unless you missed the retail window. Most buyers who move quickly will secure their sets and the GWP at list price. Secondary listings often cool once the first retail shipments land. If you miss the badge promo today, watch for a second wave tied to the official street date or a weekend event. LEGO sometimes staggers promo stock, and stores often hold a separate in-store allocation.
Avoid paying for a “guaranteed pre-order” from an unofficial seller. If they cannot deliver, you carry the risk, not them.
How to secure the Kanto Badge GWP at retail
Speed and timing matter here. LEGO tends to refresh GWP stock overnight and early morning local time. Online carts need to meet the minimum with eligible items, and the badge set should appear at checkout before you pay. If it does not, wait, refresh, or call support before you complete the order.
- Build your cart with eligible LEGO Pokémon sets only, then check for the badge line item.
- Place separate orders if you want more than one promo, if terms allow.
- Use a saved account and fast checkout, like Shop Pay or Apple Pay.
- If online is out, call your local LEGO Store for in-store allocation timing.
LEGO Insiders members often see smoother checkout and easier order history tracking. Join free before you buy to save seconds at checkout.
A note on retailers
Authorized partners will carry the sets, but the badge promo is usually a LEGO direct perk. If another retailer lists its own bonus, compare totals after shipping and tax. Do not assume marketplace sellers can include the badge. They cannot unless they split a LEGO order, and that adds risk for you.
Early availability will be tight, but patience pays
Expect a staggered rollout. Pre-orders fill first, then store shelves stock on the street date. Some sets will slip a few days as warehouses balance orders. This is routine for high profile launches. Do not panic buy from a reseller if your delivery window nudges out a week. Restocks are common in the first month.
From a price standpoint, there are two windows that matter. First, the GWP window now. Second, a likely restock after the promo ends. The badge set is the only part that will not return broadly. If it is your priority, act now. If you only want the builds, waiting can spare you stress. Holiday level scarcity is unlikely, but day-one heat is real.
What this signals for the season
Big licensed crossovers are driving store traffic again. GWP hunting is part of the strategy, because a good promo can lift average order value without discounting the core set. For shoppers, this means buying early for extras, and buying later for price cuts. LEGO rarely discounts brand new licenses right away, so the badge bundle is the smarter play than waiting for a sale that may not come soon.
For collectors, sealed badge promos will hold interest. If you plan to keep one sealed, order two legally within promo limits, one to build and one to store. Just avoid hoarding. LEGO has been tightening limits on high demand promos and may cancel duplicate orders that exceed posted caps.
Bottom line
Pre-orders for LEGO Pokémon are open now, and the 40892 Kanto Region Badge Collection is live for a limited time. To score it at retail, act today, verify the promo shows in cart, and use fast checkout. If online stock flips to backorder, pivot to your local LEGO Store on the street date and ask about in-store promo units. Skip the reseller markups unless you truly missed the window. Your best bet is still LEGO.com and authorized retailers, with patience for restocks and a sharp eye on timing. Catch it right, and you will land the sets and the Kanto badges without paying a penny more.
