Primp Boutique is closing for good, and the deals are real. The beloved “cheap chic” chain will shut all four remaining stores on December 23, capping a 15 year run in the Twin Cities and Sioux Falls. As of today, the Farewell Sale is live at 50 percent off everything. We confirmed sale signage, price drops on staples, and steady crowds at opening. If Primp dressed you for weddings, first jobs, or nights out, this is your last chance to shop it out.
What’s Closing, What’s On Sale
All remaining Primp locations in St. Paul, Excelsior, White Bear Lake, and Sioux Falls will close at end of day December 23. The company is clearing racks with a clean half off. That includes sweaters, denim, dresses, outerwear, jewelry, and accessories. Associates encouraged shoppers to use gift cards right away, since the doors will not reopen after the 23rd.
We saw classic Primp price points, many under 100 dollars, drop hard. A 68 dollar cardigan rang at 34. A 98 dollar shacket scanned at 49. Jewelry sets that were 24 landed at 12. This is not selective markdowns. This is the whole store.
Primp is closing, not filing for bankruptcy. The Farewell Sale is 50 percent off everything until doors close on December 23.
How to Shop the Farewell Sale
Primp built its name on friendly stylists, easy price tags, and a boutique vibe without the stress. That mix is showing today, only faster. Inventory is moving, especially in medium sizes and cozy layers.
- Go early for best size runs. Ask staff to check the back if your size is missing.
- Try on before you pay. Ask about returns. Liquidation events are often final sale.
- Use gift cards now. Bring a backup payment method to zero out any leftover amount.
- Scan the accessories wall. Belts, hoops, and scarves stretch your outfits for a few dollars.
If you shop for gifts, ask for a gift receipt and confirm the store’s holiday return policy before you buy.
Why This Hits Home
Primp opened in 2010 with a simple promise, look great without blowing your budget. The concept clicked in the Twin Cities. Friends met at Selby for try on sessions. Bridesmaids found dresses that did not gather dust. New grads scored blazers that felt special, not stiff. The chain grew to as many as nine stores, then tightened its footprint over time. Today marks the final chapter, and it is emotional for long time shoppers and staff alike. 💛
The Business Case Behind the Goodbye
The math got harder. After the pandemic, more shoppers stayed online for basics and repeats. That shift cut predictable foot traffic for small chains. At the same time, costs rose. Rent, payroll, shipping, and returns all squeezed margins. When you sell fashion under 100 dollars, a few points of pressure can erase profit.
Primp held on longer than many peers by focusing on curation and value. But small regional chains face a gap. They do not have national scale to spread costs. They also fight fast fashion online, where a similar look can arrive to your door in two days. Closing now, with a structured wind down and no bankruptcy, allows a clean exit. It also gives customers a real chance to say goodbye and use what they have left in gift cards.
What This Means For Boutique Retail
Expect more local boutiques to rethink the model. Pop ups, capsule drops, and smaller showrooms tied to a strong web store will lead. Community still matters, but how you deliver it is changing. Personalized styling, small batch buys, and events can pull shoppers in. Price remains key. Primp proved there is a market for style at fair prices. The next wave will need the same value, with smarter inventory and flexible overhead.
Frequently Asked Questions
Q: When is the last day to shop?
A: December 23, 2025. Stores close at end of day.
Q: Which locations are closing?
A: St. Paul, Excelsior, White Bear Lake in Minnesota, and Sioux Falls in South Dakota.
Q: What is on sale, and how much?
A: Everything is 50 percent off. That includes apparel, outerwear, jewelry, and accessories.
Q: Can I use my gift card?
A: Yes. Use it now during the Farewell Sale. Bring a second payment method in case your total exceeds the balance.
Q: Are returns allowed during the sale?
A: Policies can change during liquidations. Ask in store before you pay. Plan to treat most items as final sale.
Primp’s exit closes a warm chapter in local style, but it also hands shoppers one last gift, great deals on pieces you will actually wear. If the brand dressed your life’s small moments, this is your week to stop in, share a memory, and take home something that still feels like you.
