H-E-B is open on New Year’s Day, and Texas shoppers can breathe easy. Stores across the state are serving customers today, with many locations running reduced holiday hours. Pharmacies, curbside, and delivery may follow different schedules, so plan before you drive. Here is what to expect, what to buy, and how to check your store in seconds.
H-E-B is open today across Texas
H-E-B is welcoming shoppers today. Hours can be shorter than a normal weekday. Some departments may close early. That includes pharmacy, bakery, deli, and seafood. Curbside and home delivery are active in most markets, but same day slots can be limited.
If you need prescriptions, call ahead. Pharmacy hours often run on a holiday pattern. Some locations will be open for a small window. Others may be closed.
Open the H-E-B app, choose your store, then tap Pharmacy or Curbside to see today’s specific hours in real time.
How to confirm your store’s exact hours fast
Holiday schedules vary by neighborhood. The fastest way to avoid a wasted trip is to check before you go.
- Open the H-E-B app or visit the store locator.
- Search your zip code, then select your store.
- Look for Today’s Hours for the main store and each department.
- For curbside or delivery, add your cart and check the next available window.
If you are on the road, a quick call to the store can save time. Staff can confirm pharmacy status and whether hot meals are still available.
Curbside pickup windows often vanish by mid afternoon on holidays. Reserve early if you need it today.
Deals worth grabbing if you are heading out
New Year’s Day brings quiet aisles and smart buys. The best values today come from two zones, breakfast and clearance. Think recovery food and football snacks.
Shoppers should look for sparkling cider, bubbly, and party goods with red tags. Seasonal candy, gift wrap, and specialty cheeses often drop fast after midnight. Markdowns appear first on items with dated packaging, like party platters and bakery desserts. If it is tied to New Year’s Eve, check the clearance rack.
On the fresh side, breakfast staples move quickly. Eggs, bacon, tortillas, and orange juice are basket builders today. Texas favorites like tamales, menudo kits, black eyed peas, and greens get prime space this week. Bone in pork, ham hocks, and smoked sausage are steady performers. Expect Combo Loco style promos to bundle pantry and protein.
If you are stocking a game day spread, hit the deli before mid afternoon. Wings, queso, and sub kits sell down early on holidays. Frozen appetizers can fill the gap if the hot case runs light. Watch the app for digital coupons that flip on for January week one. H-E-B usually seeds new offers right after the ball drops.
Deepest seasonal clearance often lands tomorrow morning, but selection will thin fast. Shop today if you want specific sizes or brands.
Backup grocery options if hours are tight
If your H-E-B has shorter hours, you still have choices. Many competitors run modified schedules today as well, so double check before you go.
- Whole Foods, Target, and Walmart, many locations open with reduced hours
- CVS and Walgreens, convenient for milk, snacks, and basics
- Regional grocers like Kroger or Fiesta in select Texas cities
Costco and Trader Joe’s are usually closed on New Year’s Day. Plan an alternative if those are your go to stores.
Smart shopping moves for today
Go early if you need bakery, hot meals, or pharmacy. That is where hours compress the most. If you plan a pickup, build the cart now and lock a slot. For delivery, expect longer lead times mid day.
Bring flexibility to your list. Lean into second choice brands if shelves look thin. Clearance pricing is great, but dates matter. Grab only what you can use this week. For bulk snacks, check unit prices on family sizes, then match with a coupon in the app.
H-E-B gas stations can be a quiet win today. Prices tend to hold, and lines are shorter than on Sundays. If you are driving across town, fill up nearby to save a stop later.
The bottom line
H-E-B is open today, serving Texans with modified hours and strong value plays. Check your store in the app, confirm pharmacy or curbside if you need them, and shop early for the best selection. The best buys are breakfast staples, party markdowns, and first week digital deals. If your local store is on a shorter clock, nearby chains and drugstores can cover gaps. Start the year stocked, not stressed.
