Subscribe

© 2025 Edvigo

Kimmel, Ratings and ABC’s Big Gamble

Author avatar
Keisha Mitchell
5 min read
kimmel-ratings-abcs-big-gamble-1-1765670918

ABC News just made a high stakes bet on speech, ratings, and trust. I can confirm the network has extended Jimmy Kimmel’s contract through May 2027, locking in its late night lineup after a stormy fall. At the same time, NBC is tightening the evening news race, which puts fresh pressure on ABC’s flagship newscast and its business model.

What ABC decided and why it matters

The Kimmel deal was finalized on December 8, 2025. It adds one year to his current term, keeping Jimmy Kimmel Live! in place through May 2027. This decision follows his September suspension after comments about the assassination of conservative activist Charlie Kirk. Kimmel returned to the air and delivered a ratings lift. ABC is signaling it will stand by marquee talent, even when politics turns up the heat.

That choice is not purely cultural. It is legal and economic. A suspension tests contract clauses, including standards of conduct. An extension tests shareholder confidence, affiliate relations, and advertiser risk. ABC has decided the balance favors stability on its late night stage, not a reset.

Kimmel, Ratings and ABC’s Big Gamble - Image 1
Important

ABC has tied its brand to a host who provokes sharp reactions, and it is asserting editorial control on its own terms.

The legal and policy stakes

ABC is a private platform, not a government actor. The First Amendment limits government, not a broadcaster’s internal discipline. The network can suspend a host for speech that violates company rules. It can also bring him back. Viewpoint decisions by a private newsroom are legal, even if they are controversial.

FCC rules still matter. Broadcast licenses require service in the public interest. Indecency rules are relaxed during late night hours, but they still exist. Political figures may try to pressure regulators or affiliates. Formal FCC penalties would require specific rule violations, not disagreement with a joke or a viewpoint. License challenges are possible in theory, but they require evidence and a process.

See also  Crenshaw: Boat Strike Defense, Travel Row

Contract language sits at the center. Most talent deals include morals clauses, standards provisions, and cure rights. A suspension often operates as the cure. An extension implies the company found the matter resolved enough to move on. It also suggests ABC judged litigation risk to be low from either side.

Equal time rules do not apply to late night interview segments in the way many assume. Bona fide news interviews are exempt. Comedy monologues are not political ads. If a declared candidate appears, equal opportunities rules could be triggered, but the news exemptions are broad and well tested.

Pro Tip

In broadcast law, the key line is between government limits and private editorial control. ABC is exercising the latter.

The ratings fight and the public square

While ABC bets on talent, the evening news race is tightening. For the week ending December 7, 2025, NBC Nightly News averaged about 6.62 million viewers. ABC’s World News Tonight drew about 8.28 million. NBC has posted 12 straight weeks of year over year growth. That shift matters for ad rates, newsroom resources, and leverage with affiliates.

If NBC continues to climb, ABC faces a real choice. It can invest more in hard news reporting, double down on personality, or try a mix. Viewers benefit when the competition is about depth and speed. Democracy does too. Strong nightly news programs help voters sort fact from noise.

Kimmel, Ratings and ABC’s Big Gamble - Image 2

Watch these pressure points next:

  • Affiliate preemptions or schedule shifts
  • Advertiser placements and make goods
  • Any standards and practices updates
  • Talent contract changes across rivals
See also  WEAU Back On Air: New 2,000‑Foot Tower

Sunday politics stays in focus

ABC’s Sunday franchise, This Week with George Stephanopoulos, airs today at 10 a.m. ET. The timing is strategic. It keeps ABC’s political reporting at the center of the weekend conversation. The Sunday shows drive agendas for campaigns, Congress, and agencies. They also shape how complex issues reach households.

The news exemption that protects bona fide interviews applies here. That gives ABC latitude to host candidates and officials without triggering paid time rules, as long as the coverage is genuine news. ABC is using that tool, as intended, to keep civic debate moving.

Frequently Asked Questions

Q: What exactly did ABC announce?
A: ABC approved a one year extension for Jimmy Kimmel, keeping his show on the network through May 2027.

Q: Does the First Amendment protect Kimmel with his employer?
A: The First Amendment restricts government, not private employers. ABC sets its own standards for on air conduct.

Q: Could the FCC punish ABC for the controversy?
A: Only for rule violations, such as indecency outside safe harbor or license breaches. Disagreeable content alone is not enough.

Q: Why do the evening ratings matter for policy?
A: Ratings shape resources for public service journalism. Stronger newsrooms can better inform voters and hold power to account.

Q: How does the Sunday show fit into campaign rules?
A: Bona fide news interviews get a legal exemption from equal opportunities. That allows broad coverage of candidates and officials.

Conclusion
ABC has chosen continuity, not retreat. The Kimmel extension, paired with a hardening ratings fight at 6:30 p.m., sets up a direct test of editorial independence, business discipline, and public service. If the network backs its standards with strong reporting, viewers win. If it lurches toward outrage, the market and the law will push back. Tonight and this Sunday, the stakes are visible on screen. ⚖️

See also  Is Dwight Powell Really Retiring? Rumor vs. Reality
Author avatar

Written by

Keisha Mitchell

Legal affairs correspondent covering courts, legislation, and government policy. As an attorney specializing in civil rights, Keisha provides expert analysis on law and government matters that affect everyday life.

View all posts

You might also like