Kendall’s Super Bowl Ad Revives Devin Booker Buzz

Devin Booker is back in the center of the culture conversation today. Not for a crossover. For a cameo by association. Kendall Jenner’s new Super Bowl spot is landing, and the spotlight is splashing onto Phoenix. Old chatter about a so-called Kardashian curse is trying to swallow the Suns again. I am here to set the record straight, in real time.

The player, not the punchline

Booker is the Suns’ face of firepower. He is the guard who dragged Phoenix to the 2021 NBA Finals and turned crunch time into his stage. He is the shot creator teams game plan for, the cool hand who makes hard looks feel routine.

This season, Booker has leaned into full command. He toggles between scorer and table setter, then turns cold-blooded in the last five minutes. That is not a curse. That is craft built over years, sharpened by playoff scars and big stage reps. The Suns ride that craft when games get heavy.

[IMAGE_1]

Here is the truth that matters. Phoenix wins when Booker controls tempo, takes smart shots, and trusts his stars beside him. The rest is noise. Fun, sure. But noise.

Kendall, commercials, and the echo effect

Kendall Jenner is front and center in a new Fanatics Sportsbook Super Bowl ad. It is glossy, cheeky, and built to dominate living rooms. With that ad comes a fresh wave of attention on her past relationships. Booker’s name lives near the top of that list, which means his world gets pulled back into hers, at least in the headlines.

That is how fame works. One high wattage commercial, one new round of relationship retrospectives, and the web of pop culture lights up again. Then out comes a familiar narrative, the idea that dating a Kardashian or a Jenner can sink a team. It is a tidy story. It is also lazy.

Booker and Jenner moved on. Phoenix kept chasing a title. The only thing that links them now is a culture machine that loves a throwback plot. Everyone eats when two big names share a spotlight, even if they are no longer sharing anything else.

[IMAGE_2]

Fans in Phoenix know the difference

You can feel it inside Footprint Center on a big night. The crowd pops when Booker hits that first deep three. They rise when he snakes a screen and finds a corner shooter. They understand what is real. They know when a franchise player carries a city.

What actually decides Suns games today is simple:

• Booker’s shotmaking and late game control
• Kevin Durant’s veteran scoring gravity
• Role players defending, cutting, and spacing
• Coaching adjustments that unlock matchups

That is the basketball. That is the job. And that is the part we will keep front and center while the celebrity carousel spins around it.

The culture stakes, and why this moment matters

The Super Bowl is the loudest advertising stage on Earth. When a global model fronts a sportsbook ad, it marks a modern era. Sports betting is mainstream. Celebrity marketing is fully fused with the games we watch. In that fusion, names jump. Lines blur. Athletes get pulled into storylines that have nothing to do with a box score.

Booker sits at that crossroads today. He is an elite guard and a public figure who once dated another public figure. One ad and the past is back in the present. That is the cost of fame in 2026. It is also an opportunity. Moments like this remind everyone just how valuable a steady basketball identity can be.

Booker’s identity is set. Three level scorer. Relentless worker. Big game closer. Phoenix needs that more than it needs a headline. The Suns are not cursed. They are competing. They are flawed, dangerous, and very alive in a West that never sleeps.

Bottom line

Kendall’s ad will make noise on Sunday. The gossip cycle will spin. By Monday, the Suns will still need buckets, stops, and poise. Devin Booker supplies that, and he does it nightly. That is the story I am breaking today, and it is the one that will outlast the commercial.

The culture can talk. The court keeps score. Phoenix knows which one decides June. 🔒