Breaking beauty news. GMA’s Deals & Steals just flipped the switch on last‑minute gifting. A fresh digital holiday gift guide is live with markdowns up to 79 percent, with items starting at 2 dollars. I have the edit, the strategy, and the timing you need to click and claim before sellouts hit.
What just dropped and why it matters
Tory Johnson’s franchise is delivering a multi day run of deep discounts, timed perfectly for the final shopping sprint. The new digital guide, published December 11, stacks on top of December 9 and 10 segments that already pushed eye catching beauty and style offers. The result is a clean, curated route to glam gifts that still arrive on time.
Beauty fans should move first on color and care. ICONIC London cosmetics are marked down on glow building staples, think radiant palettes and dewy blush that flatter winter skin. MALIN + GOETZ body care is in the mix, a smart grab for grooming sets that look luxe without the usual price. Accessories also land big, with travel pouches from Hang Accessories and monogram friendly crossbodies from K. Carroll that make stylish, easy wins. Expect many items at half off or better, with a few near doorbuster territory.
Open each deal in a new tab, then add to cart fast. Discounts often appear at checkout or are auto applied through the GMA link.
Beauty and style standouts to snag first
Colorways and popular scents go first, every time. Neutral face palettes, soft rose and terracotta blush, and universal highlighters are safe gifts. For body care, citrus and sandalwood blends please wide crowds, so they rarely stay in stock. If you need a quick upgrade to someone’s daily bag, look for vegan leather crossbodies with adjustable straps. They style well with coats now, and dresses later.
Here is what I am seeing on value. Select ICONIC London items hit around 50 to 66 percent off, a sweet spot for quality formulas. MALIN + GOETZ sets slide deeper in some cases, a rare chance to stock guest bathrooms without overspending. Add a slim jewelry piece to finish the look. Petite hoops or a crystal pendant elevate basics, and gift well across ages.
Check each brand’s ship window. Deals & Steals orders often ship from the brand, not a single warehouse, so delivery times can vary.
How to shop smart before sizes and shades vanish
Speed and sequence matter now. Follow this game plan.
- Filter for quick ship, then sort by category, beauty and accessories first.
- Grab shade ranges that suit most skin tones, stick to neutrals if gifting.
- Place separate orders if a brand shows later ship dates, protect your arrival window.
- Screenshot your confirmation with the discount line, it helps if you need support.
Many Deals & Steals items are final sale, or have shortened return windows. Read return and exchange details on the product page before you click buy.
Gifts by budget, styled to impress
You do not need a luxury receipt to give a luxe vibe. Use these buckets to move with confidence.
- Under 15 dollars, lip oil duo, travel hand cream, patterned crew socks, sheet mask sets.
- Under 25 dollars, cosmetics brush kits, chic zip pouches, votive candles in classic scents.
- Under 50 dollars, hair styling tools in compact sizes, skincare duos, sterling silver studs.
- Under 100 dollars, layered necklace sets, leather gloves, weekender beauty kits.
Shipping, price checks, and insider timing
Do a quick mental math check on every cart. If a set falls near 50 percent off, compare to typical retail in your head. That keeps you honest when the thrill of a deal kicks in. Watch for free shipping thresholds that apply per brand, not across your whole cart.
Today’s digital guide is the big swing. Still, do not ignore the December 9 and 10 drops. I am seeing restocks roll through certain categories, and a few sleeper picks with even steeper cuts. Morning hours often surface fresh inventory. Set an alert, then refresh once at lunch. That is usually enough without chasing the site all day.
Frequently Asked Questions
Q: How long do these Deals & Steals prices last?
A: They are time limited, with many ending the same day or when inventory runs out. Assume fast turnover.
Q: Are the beauty products authentic and fresh?
A: Yes. You buy through brand partners linked by GMA. Expect direct to consumer stock and standard shelf life.
Q: Can I get delivery before the holiday?
A: Check the ship date on each product page. Choose items marked ready to ship, and avoid personalized items if you are tight on time.
Q: What if my shade sells out?
A: Pivot to universal tones, clear balms, or accessory gifts. Fit free items remove size and shade risk.
Q: Can I order multiples for stocking stuffers?
A: Most items allow multiples while supplies last. Add all at once, then check your cart for any quantity limits.
The bottom line, GMA’s Deals & Steals just unlocked real beauty and style value, with prices that punch far above their weight. Move with a plan, keep your picks wearable and giftable, and you will clear your list in one swift run. This is the rare holiday moment where smart timing meets true savings.
